Compliance risks: European and American electrical certification, WEEE, FCC/CE are missing, which may lead to product deductions, fines, and platform delisting.
Transportation damage: For large household appliances and glass inner liner, the damage rate exceeds 3% during ordinary sea transportation, and the after-sales compensation is high.
The contradiction between timeliness and stratification: the pursuit of low cost for large quantities of goods, the rush of orders in peak seasons and the urgent need for replenishment, and a single logistics channel cannot take care of both.
Inventory capital pressure: divided into the two major markets of the United States and Europe, the whole container is blindly packed and unsalable, and the last-mile delivery is slow and the negative reviews are high.
Lack of reverse after-sales service: It is extremely expensive to send European and American returns back to China, and there is no local channel for repair and refurbishment.
Customs clearance is complex: the inspection rate of live products is high, and without compliance documents, it is easy to be detained in the port and incur high detention fees.
Warehouse location layout: Los Angeles warehouse in the west of the United States (covering California and western states), New Jersey warehouse in the east of the United States (New York, Chicago, Miami)
In-warehouse services: dedicated forklift area for large home appliances, WMS system automatic picking, 24-hour delivery
Last-mile delivery: Large-ticket home appliances cooperate with UPS/FedEx to deliver large-ticket items locally in 3-5 days; combined delivery in remote areas reduces single-item shipping costs
Reverse after-sales core:
Consumer returns are sent directly to overseas warehouses, where functional quality inspection, appearance repair, cleaning and refurbishment are carried out
Products can be re-sold and put on the shelves again. Damaged and scrapped products will be destroyed locally in compliance with regulations. There is no need to transport them back to the country.
Issue return and loss reports every month to synchronize factory optimization of packaging and quality control